If you’ve been online the past few days, you’ve probably seen the flurry of Black Friday/Cyber Monday deals.
It can be a shopper’s paradise or a completely overwhelming chaos. There’s no in-between.
And maybe with the economic downturn, you feel a bit more drawn to some retail therapy.
*raises up hand* Guilty as charged.
But play it smart this Black Friday/Cyber Monday and you can set up your business for success in 2023.
And we’ll need it for the new year—one that’s marked with a little more uncertainty.
20% of businesses fail in their first year while 60% will be out of business within three years (Source: FundSquire).
According to an Industry Canada study, “the main reason for [business] failure is inexperienced management. Managers of bankrupt firms do not have the experience, knowledge, or vision to run their businesses.”
The Balance takes this further by saying “the main reason why small businesses fail is poor planning.”
While we won’t go through a more complete list of why businesses fail, here’s what it boils down to:
Lack of planning.
This is good news! As long as we plan, we have a good chance of riding the entrepreneurship wave amidst murky waters.
And for most of us, “plan” is our middle name.
You can invest in marked-down resources this Black Friday to help your business carry on through the next year.
Here are 3 Black Friday deals that can uplevel your business and help you plan for success in 2023.
Sidenote: I might earn a tiny kickback from these links. I use them almost everyday in my small but mighty business.
At the end of May this year, I was on the cusp of pressing publish on my new website.
I felt nervous, among many things, because:
1) There would be no going back on this small business owner thing, at least for me, and
2) I was scared of what I didn’t know. Like the nitty-gritty legalese of publishing a website.
Because contrary to popular belief, it’s not all easy-peasy-lemon-squeezy.
You need to think of the legal repercussions of a website—how you collect data, if any, how you store it, etc.
And I’ll admit—even as a web designer, that’s pretty scary.
So when I heard about The Contract Shop, I was amazed.
TCS is filled with contract templates to help creative business owners, like me, kickstart their business.
And sure, it’s not meant to replace getting an actual lawyer to go over your business and legally protect it.
But how many of us have thousands of dollars to spend on legal fees in the early years of our businesses?
The Contract Shop ran a sale around the time I was looking to publish. I was RELIEVED.
After a few minor tweaks and some reading over, I finally hit publish on my shiny, new website, all decked out with Terms and Conditions that covered the base of my services.
AGAIN, it’s not meant to replace talking to a lawyer within your province/state about the legal ins-and-outs of your business, but I’d say it’s a good place to start.
The Contract Shop kicked off their sale yesterday so grab the template you need the most! (I grabbed a contract template yesterday.)
Writing copy for your sales page versus writing copy for content like the one you’re reading is different and difficult.
As a team of one, it’s even harder.
But you can’t “outsource your pushups”.
As the CEO of your business, there are some things that you can’t hire someone else to do, like writing the words to your vision…
…or creating relevant content that aligns with that vision.
Ashlyn Carter, the founder and lead copywriter for Ashlyn Writes, has been a HUUUUGE help in helping me streamline writing for my website and content in general!
Honestly, her resources, especially on YouTube, are a GOLD MINE.
But every time she puts out a big sale, I RUN—not walk.
Okay, I pace back and forth a bit, weighing the costs.
But I don’t regret any of the purchases I’ve made on her resources…and I’ve busted through the doors of her two big sales of the year—the summer tent sale and the Black Friday sale (which is still going on).
I mean, the very fact that you’re still reading right now is mainly because I used her Pillar Content Piece worksheet (which is on SALE right now).
I ran to the sale on Wednesday and heavily debated between their Write All mug and her Pillar Content Piece template. (Obviously, I grabbed the template—I have willpower.)
But I also took advantage and snagged the Business Stats tracker to help me plan the financials and all that.
The Copy Bar is sloooowly wrapping up their Black Friday sale but don’t worry—you have until Monday to snag your template!
As I mentioned, I’m currently a team of one: I design websites, speak with future partners interested in working together, and create content.
I barely have the brain space to write emails.
But emails are the lifeline of the business, especially small businesses—it’s the primary means of communication between me and the people I serve.
Thankfully, ConvertKit knows what’s up. Built for creators (but honestly, anyone with a business), CK has powerful automations that allow you to send emails based on your people’s actions.
No more time and energy spent writing back-and-forth emails.
Time spent setting up the “welcome parade” of automated emails means more time towards serving your people and taking note of what they want more of.
Grab the Creator plan at 31% OFF and automate your emails so you don’t have to spend hours sending them yourself!
If you’re not ready to open your wallet, they do have a FREE plan. It just won’t allow you to create detailed automations.
There you have it—three sweet deals to snag this Black Friday to set you up for the new year.
If you end up grabbing any one of these, let me know below!