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Vancouver-based photographer Colleen Franchesca finally gets a space to house her work
Showit Web Design for Vancouver Wedding & Lifestyle Photographer
industry:Photography
The Translation gap
Colleen is a wedding and lifestyle photographer whose clients come back for every milestone: engagements, weddings, newborns, family portraits. That kind of loyalty is built on the deeply personal experience she creates around every session.
Her website didn't translate any of that. Low-contrast text made key information hard to read.
Long testimonial blocks buried the most compelling reactions. The copy had personality but the design was pushing people away before they could feel it.
I know this firsthand because I found Colleen as a bride.
I fell in love with the personality behind the work but noticed the accessibility gaps quietly pushing potential clients away. That conversation opened the door to this project.
everyday, natural luxury—a luxury not found in material things but in the mundane, memorable experiences.
Visual direction |
The Translation
Colleen's previous website wasn't terrible. The copy was personal, the work was beautiful. The challenge was making sure none of that got lost between the screen and the reader.
Structurally, her growing body of work—weddings, engagements, newborns, family sessions—needed a site architecture that scales without cluttering the visitor's experience. We built for the business she's growing into, not just the one she has today.
On copy, the personality stayed. What changed was the direction—from letting visitors admire the work from a distance to nudging them toward seeing themselves in the experience.
On design, every decision was filtered through accessibility and readability without sacrificing the warmth that brings people back to celebrate their biggest milestones.
- Text that has enough contrast with the background, while using Colleen's brand colours (meets WCAG 2.1 colour contrast requirements)
- Text and layout optimized for skimmers
- Proper hierarchy for texts so prospects can read key phrases and emotions from testimonials, etc.
After Contrast Collective Co
Before Contrast Collective Co
- Low visual contrast between text and backgrounds/images
- Angled/rotated text that are hard to read, especially for people with poor vision
- Long text blocks for client testimonials make it difficult for prospects to find key information (even with the bolded parts)
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The Results
For years, Colleen had been dreaming of a website that felt like her own space; a place that reflected the quality of her work and the experience she creates for every client.
Between consistent referrals and a full-time day job, she never had the time or energy to build it herself. She needed a design partner who could see her vision and translate it into something her future clients would feel.
Now, with a visual brand rooted in her story and website copy that invites visitors into her world instead of letting them admire it from the outside, Colleen has a digital home for her growing body of work.
A space she's proud to share.
A space that makes her next client feel something before they ever send the inquiry.
Hover/click to scroll*
Website built on
Showit
photography
Web design & Website COpy
*Some gifs may be cut off in the screenshot on the right
