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For founders and expertise-based personal brands who've outgrown what their website says about them.
Welcome to CONTRAST.
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Plenty of people can build you a brand or website. Fewer can understand your expertise well enough to translate it, then own the strategy behind every word and design choice start to finish...
So it holds together.
03. Needed a converting website...yesterday?
A website doesn't have to look bad to cost you clients. It just has to look "fine". I unpack that in Chosen by Design—my Linkedin newsletter.
01. Behind the screens
Most experts water themselves down online to sound "professional." Flavor Notes is about the opposite, saying what you actually do, full strength.
02. Listen to the podcast
You’ve tried writing your copy and building your own website—maybe with some help from dear old AI. It came back sounding "technically" correct but flat.
That's because the thing that makes you the only option isn't in your service list. It's in the sentence you say in passing that you don't even realize is brilliant. The gap between what you say you do and what you actually do—that's where your authority lives.
I catch that. I trained as a performing musician, studied biology and computer science, worked in UX research at a children's hospital, and designed digital products and services for one of the leading accessibility companies in the world.
Every pivot taught me the same skill: absorb someone else's expertise and make it legible to the people who need to act on it.
It came back *technically* correct…but flat.
Like someone described your work without ever understanding it.
Alyssa Sangalang
FOunder / Lead Designer
