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Stories of business owners, experts, and community leaders who are finally able to bridge the gap between expertise and their audience.
If you think a website is just a digital business card, here are three stories of dietitians, marketing experts, and community leaders whose websites finally communicate their mission...and convert their ideal audiences.
For the analytical mind
For the Curious entrepreneur
For the community builder
Calgary dietitian solidifies her positioning, in time for busiest billing season
Have you ever felt too close to your practice that you struggle explaining it to someone new...let alone someone outside of your expertise?
That's exactly what Evelyn felt like. Being a dietitian for over 10 years, Evelyn brings a rare approach to her nutrition practice: guidance based on metabolic testing and body composition.
But how do you communicate that to your clients...let alone help them understand the power collecting your body's data to inform choices?
What's more was that her website risked losing clients to the multitude of offerings that she regularly tests.
For the Analytical mind
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Before Contrast Collective Co
- Lots of elements competing for attention --> potential clients either tune out and go to more relevant parts of the website --> missed opportunity
- Led with keywords that clients didn't search for
- Front-load the website by establishing why Eatuitive is the hero, when at this point, clients want to make sure they feel heard at first
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After Contrast Collective Co
- Position the reader as the hero of their story (instead of Eatuitive); visual background also communicates the END transformation of "Lifelong nutrition, built on your body's data"—content, moving and feeling great, in the company of loved ones
- Header stops reader in their scroll—addresses their frustration and invites them to read Eatuitive's approach
- Outlining Eatuitive's process after addressing reader's frustration, with each point in the process being a pathway to services
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The Results
Calgary dietitian solidifies positioning in time for billing season
The Eatuitive website now communicates the power of data-driven nutrition, how that is simple and sustainable, and why Eatuitive is the number one choice.
Now, Evelyn can go into the busiest billing season, confident to share her website to colleagues and potential clients—and they, too, feel the same.
Founder of SEO company lands global PR opportunities and aligned clients
As founder and lead strategist of SMB Marketing, Tianna has been optimizing search keywords, ads, and content for local businesses, law offices, and specialized practices for over a decade.
And yet, every time Tianna pulled up her website, she felt ashamed. Her website felt stiff, unlike her infectious enthusiasm for making SEO all about the humans on both ends of the screen.
The result? SMB Marketing was buried in the pile of "modern", "leading" marketing agencies—worse, she felt discouraged applying for PR opportunities to build her authority, because her website didn't align.
For the Curious entrepreneur
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Before Contrast Collective Co
- Stiff/rigid visual identity and design = doesn't match the enthusiasm and desire to make SEO human-centred
- Services don't communicate how they solve problems for SMB clients
- Headers are more keyword-focused instead of getting the attention of potential clients + stopping them in their scroll
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After Contrast Collective Co
- Visual identity still keeps her key colour (teal) to maintain brand awareness, but we added in an accent colour (muted red) to reflect the SMB passion for human-focused SEO.
- Services lead with the main problem they solve (i.e. "be found by people eager to work with you")
- Headers lead with the reader's frustration, used in their own words --> more inclined to read and learn about how SMB Marketing can help them
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The Results
SEO company lands global PR opportunities and aligned clients
Since revamping her website, Tianna has been showing up more consistently across social media platforms, applying for speaking and feature opportunities, on top of talking to potential clients.
Tianna feels more confident about how SMB Marketing is positioned the marketing space...and this confidence is palpable in her applications.
As a result, she has landed nearly 10-20 opportunities across magazine features, podcast guest appearances, and workshops + panels...this year alone!
SMB Marketing has become an option in the SEO + content marketing landscape, to one of the most trusted agencies in the Lower Mainland.
And they're just getting started.
Want to see how we can do the same for your website?
Community for women business owners becomes the go-to in the Lower Mainland
If you've ever built a community, online or offline, and you feel like closing your account or taking an indefinite sabbatical from your community?
You're not the problem. It's that your digital presence doesn't match your vision anymore.
This was what Danielle faced. As the founder of Business Babes Collective, a community for women business owners that has been around for 10+ years, she felt that the brand and website didn't match the vision she wanted for her community—to help business owners unlock new levels of growth by partnering and collaborating with others.
For the Community builder
Before Contrast Collective Co
- Founder vision is clear but still muddled with jargon --> doesn't tell potential members how the community is what they've been looking for
- Visual branding and messaging didn't align with the internal growth-oriented nature of the new brand (i.e. the name "Business Babes" didn't reflect the vision --> attracted members and event attendees that may not be looking for collaborations)
- Website didn't have clear pathways on how women can join and participate. Website is more used towards one-off events.
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After Contrast Collective Co
- Founder vision is understandable, even if this is the first time you're hearing about Bloom Business Collective (the new name!)
- Visual branding and messaging now aligns with the vision --> language attracts women who are looking to grow their businesses through strategic collaborations instead of shortcuts
- Website now has clear, all-season pathways on how women can get involved and be part of the community.
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The Results
Community for women business owners becomes the go-to in the Lower Mainland
With the new brand and website, Danielle launched Bloom Business Collective and was met with an uproar of support from community members—new and old.
Now, she continues to refine her vision. With each quarter, Bloom hones in on their approach to supporting women business owners—establishing their own category in the market, and solidifying their position as THE collaborative community for women business owners.
