See what your website is quietly communicating...
...AND WHAT IT'S COSTING YOU.
Your website might look fine. It might even get traffic. But if it’s not guiding the right people, it quietly asks you to do the work instead.
This website audit will help you optimize for how your audience actually decides to trust you, understand you, and feel ready to take the next step.
the First Pour™ - Video-Recorded Website audit
But redesigning without diagnosis only recreates the same problems—just prettier and thousands of dollars more expensive.
This website audit prevents that.
It gives you a grounded, strategic foundation—whether you:
- Fix things yourself
- Hire a designer later, or
- Simply want your current site to finally work smarter for you
Are you putting
lipstick
on a pig?
Most feedback & website audits look at your website in pieces.
The First Pour looks at how it works as a system—
what someone sees first, what they assume, what they miss, and where momentum quietly stalls.
Because recognition doesn’t come from more input.
It comes from the right lens.
This is what's inside
The First Pour™
This isn't feedback. It's diagnosis.
- A checklist from a blog post
- Feedback from well-meaning business friends or mastermind members
- Copy edits that sounded better—but didn’t change behaviour
- Designers who focused on how it looks, not how it’s understood
Helpful but the site doesn’t quite carry its weight.
That’s because most feedback looks at parts in isolation.
Copy. Design. Sections.
The First Pour™ looks at the system.
How someone orients themselves.
What they assume in the first moments.
Where trust quietly stalls.
Not to make your website louder but to make it easier to trust and move through.
What can we review?
Here are examples of what we can look at.
3-4 pages of your website
1 sales page
1-2 freebie/lead magnet pages
This is what you'll walk away with:
Why people aren’t “getting it” quickly
Verbal feedback on messaging and UX, calling out where copy, layout, or calls-to-action slow people down or create doubt.
Downloadable PDF of audit notes, page by page, highlighting where your experience could be clearer, stronger, or easier to recognize. Save and keep it forever.
Next-step suggestions, so you know what to focus on now, what can wait, and what doesn’t need touching at all.
A 15–20 minute Loom walkthrough where I walk through your site like a real visitor, showing what’s clear, what’s confusing, and what’s being missed in those first moments.
What’s making the right clients pause...even when they’re interested
Where your expertise isn’t coming through yet
What actually needs to change—and what doesn’t
You don't need MORE sales or PR features. You need more right-fit opportunities. Ones that actually give you space to talk about what you do best—not just features on publications that don't have anything to do with your expertise.
Having a website that's visually + verbally aligned will make you an undeniable authority.
More sales from the right clients & Brand Opportunities
Most visitors aren’t reading carefully at first. They’re asking, “Do I get this?” and “Is this for me?”
The First Pour™ shows where your site helps visitors feel oriented—and where they get unsure about what to do next.
Before people decide, they need to understand.
How it works, in just 3 simple steps.
NOTE: our framework is best applied to those in expertise-based fields. To make sure your investment is well-spent (and because we don't give out refunds due to the digital nature of our products/services), please consult this list before booking to see if we're a good fit.
Book* the audit
After you book, you’ll receive a short intake to share context. This will help us tailor your audit to your goals, rather than giving you more work.
Smile—You got time back.
As you spend your time on the things you *actually* want to do, I'll sift through your website using my Recognition Architecture lens to make sure you have the clarity on what to tweak.
Receive & Implement
You'll receive a clear, prioritized breakdown in the form of a downloadable PDF file—not a wall of notes. Not jargon.
You'll know where to focus first.
I’m Alyssa, a web designer, copywriter, and strategist behind Contrast Collective—and I still write website copy and design websites myself.
I’ve worked on dozens of websites across different industries, from six-figure marketing strategists and dietitians to photographers, coaches, and community builders. That range matters: I don’t rely on what “works” in one niche or recycle patterns that turn brands into lookalikes.
Instead, I help you lean into your point of view—your expertise, your edge—so the strengths that already make your work valuable actually come through online.
In every audit, I look at how your site is experienced in real time: what people notice first, what they understand quickly, and where trust quietly builds or breaks.
The First Pour™ helps you see your site with fresh eyes and make confident decisions—without starting from scratch.
Who will be reviewing your website?
Meet your reviewer
This website audit is perfect for you if...
You're an expert, consultant, coach, or service-based business in one of our "sweet spot" service areas
You don't want to be louder—you want to be clearer
You're skeptical of tech, trends, or "just post more" advice
The First Pour™ isn't for brand-new businesses or anyone looking for aesthetic opinions only. Because our sweet spot seems to be in expertise-based fields, we may not be a good fit if you're in any of these fields: CPG brands (Food/Beverage/Consumer goods), MLMs, spirituality, reselling/master resell rights.
You want your website to support trust, referrals, and visibility without more effort
You don't want to look, feel, or sound like others in your field
If you’re thinking:
“I just need a simple website”
“I’ve already invested in web design before”
“I don’t want a huge website project right now”
That’s exactly why this website audit comes first.
This audit helps you make fewer, smarter decisions—instead of bigger ones.
Let's get your questions answered.
Frequently Asked Questions
