Your website is doing too much and saying too little.
You’ve been doing good work for years—quietly, consistently—but your website still feels vague, overbuilt, or like it’s trying too hard.
Most burnt-out experts aren’t struggling because they lack skill.
They’re tired of:
Explaining their value over and over
Being misunderstood or underpriced
Carrying the weight their website should be holding
You don't need more pages or more copy.
You need to say the right thing, in the right way, to the right people.
That's why you don't need another "web design refresh".
Make things look professional or aesthetic
Most designers are trained to:
Design in a way that makes you "stand out" or heard...sometimes at the cost of your clients' experience
Focus on design and expression alone
Translate expertise into a trust-building structure
They're rarely trained to:
Design to help people understand rather than look pretty or solely focus on self-expression
Help you articulate—visually and verbally— what makes your work distinct
"I just want a simple website."
Makes sense. But "simple" doesn't mean "basic".
It means the right words and visuals to communicate EXACTLY what you want to say.
When people ask for "simple", they're really asking for:
Reduced decision fatigue
Less tech overwhelm
A website that does the explaining
Simple because you've done the thinking...without cutting corners.
That's exactly what the Espresso Shot is built for.
The Espresso Shot is a messaging-first web design experience where you'll walk away with a website that truly explains your value & converts the *right* people.
Allow me to introduce
We’ll uncover the story your website should be telling, define the structure that guides visitors from curiosity to conversion, and rebuild your online presence so it finally reflects the depth of your work.
You won’t just leave with a stunning website—you’ll walk away with sharper messaging, stronger positioning, and the confidence to grow into your next season of business.
The
Imagine you say "Let's do it."
Here's what you can expect inside The Espresso Shot:
Clarify the point of view that makes your work recognizable.
Philosophy Mapping
Turn deep expertise into language people understand—without diluting it.
Expertise Translation
Design the journey that guides the right people forward.
Experience Design
Use design to reinforce clarity, trust, and focus.
Design Architecture
There are two ways to get started
Here's what you can expect inside The Espresso Shot:
Core Tier
VIP Tier
A clear, phase-by-phase path to plan, write, and build your website with intention—so you understand what you’re creating and why.
6-Month access to website Build Curriculum
Get the tools, templates, and swipe files to build your website. You'll also get access to our Website Build Timeline template to help you create a clear plan and timeline for your website.
6-Month Access to the Complete Espresso Shot Resource Library
Submit your questions anytime and get your questions answered, twice a week.
Access to twice-weekly Async office hours
Everything in Espresso Shot - core
A private client dashboard just for you and Alyssa—your hub for all feedback, files, and ongoing support.
Your Own VIP Channel
Unlimited direct access to Alyssa inside your dedicated channel. A space to ask "thoughts on this header?"
Private 1:1 Messaging Access (Mon-Thurs) (Value: $1,000/month):
Full done-for-you website design and build on Showit, Squarespace, Wordpress (Elementor), Wix, and Pixieset for up to 5 pages. Up to 1 round of design revisions. Think: you receive the first pass of design for all the pages, you review + give feedback, and we revise pages for up to 1 round.
Professional web Design & Build (Value: $7,000)
Up to two rounds of strategic editing on client-provided copy to ensure clarity, cohesion, and alignment with the live website's structure and design.
(Copywriting not included.)
Copy Refinement & Alignment (Value: $600)
On-page structure and SEO best practices applied during build to support clarity and discoverability.
Custom Website SEO Strategy (Value: $2,000)
That’s over $14,000 in tailored support to make sure your website doesn’t just sit pretty—it's built to earn trust and sales.
Visual and experience direction covering layout logic, website mood board, and how trust builds across the site. Up to 1 revision.
Website Visual Direction (Value: $2,000)
After your site has been approved and all design + development are finished, you'll receive a care kit document of resources (yours to keep forever) and dedicated support—proactively checking and making sure your website is live, so you feel supported as you release your new website.
publish support + Curated Site care kit (value: $2,000)
Best Price
Best Value
$2,990 or 6x $500
$6,540 or 6x $1,120
Let's do this!
This is for me!
AEsthetician & medical spa owner
—Lauryn
[The Espresso Shot] was structured so beautifully. It makes me feel excited about the website.
"I was learning more about my business and what I really wanted out of it."
The Espresso Shot is for...
Want to get conversion copy + a gorgeous website to match...in 6 weeks?
The Refined Visionary
You want alignment, clarity, and a site that does the heavy lifting.
The quiet Powerhouse
But you’re craving a digital presence that reflects your growth — not something you patched together three pivots ago.
This is NOT for you if...
You’re looking for a hands-off, done-for-you experience.
This is a guided program, led by you with our support.
You’re not ready to talk about your business with depth or honesty. We’ll get into your ideas, your audience, and your vision. If that makes you want to disappear into a Canva template… this might not be the time.
You want to “just get something up.” We’re not here to slap lipstick on a broken funnel. We’re here to architect a site that actually moves.
You’re hoping for a quick design fix without touching strategy or messaging. That’s not what this is. Strategy is the design.
Let's get your questions answered.
Frequently Asked Questions
