Website and digital strategy solutions for expertise-based businesses

We treat a website as an ecosystem, not a bunch of pages.

Are we a good fit for each other?

this might be a read but trust, it'll save you time

We're NOT the right people for you if...

While we do work with your vision, we're not order-takers—we're strategic partners. We'll push back where needed but know it's to make sure your clients and customers get the BEST online experience.

Because we believe that the copy lends itself to the overall customer experience, we DO tinker around with your copy—whether that's adjusting your copy to structure the web design. Also, we're not in the business of "cranking" out web pages.

Our sweet spot seems to be in helping expertise-based businesses: marketers, dietitians, engineers, dental offices, food bloggers, professors/researchers, music teachers, coaches, etc.

While we have worked with interior designers, calligraphers, and photographers/videographers, we work best with creative business owners who are willing to work with a strategic partner, even if it means taking some creative liberties to ensure the best digital experience for your clients.

You want to count the cost per page.

You just need someone to execute your vision.

You already have the copy/are working with another copywriter and just need someone to make your pages/website "look pretty".

You're in any of these fields: CPG Brands (Food/Beverage/Consumer goods), MLMs, spirituality, reselling/master resell rights.

The last thing you need is someone who takes your wants at face-value. You know that web design + strategy is a different craft from yours and are willing to collaborate with strategic partners to create a website you're proud of.

This is a STRONG fit for you if...

Maybe you've felt like the last web design agency left you to fend for yourself after the website was finished, or maybe you feel scared about investing in something only to start from scratch next year. And a website isn't cheap.

You're totally allowed to feel this way. Many of our clients have felt like this before working with us.

But if you decide to work with us, here's our commitment to you: we'll guide you through what we need from you to move your website towards the finish line and help you feel proud to show up online. There's no such thing as a "stupid question".

You don't have to feel fearless or ready—all we ask is that you're committed to seeing this through, to collaborating with us, and you're open to leaving room for a strategic partner that's ready to enter into your world.

We're not going to sugarcoat it—there are lots of moving parts and things to invest in, in order for a website to work the way you want it to. But this is also why past experiences with more "affordable" website packages have left you high and dry—in (over)prioritizing speed and/or affordability, foundational aspects may have been left out. For example, all CONTRAST web design projects start with a website audit and strategy day to make sure we have a solid plan before starting any work on your website. We also ask that you have a solid brand (logos, colours, fonts, brand messaging, etc.) before any website work so that the website's visual design will attract your ideal audience. If you don't have a solid brand, don't worry! We can scope this into your project.

We're mindful of the investment and will try to source open source (i.e. free) tools wherever possible—but never at the cost of your/your clients' safety, longevity, and your hard-earned credibility.

You want a partner, not an order-taker.

You're feeling the fear but committed to doing it anyway.

you want to do it right, instead of sacrificing quality + longevity for affordability.

Looking at competitors is helpful to know what people in your field are doing (and what's available to your audience)—in fact, a competitive analysis is baked into our website strategy + design process! However, this is the surest way to designing + building a website that you'll redesign in the next 1-2 years because it's not built on YOUR story, experience, and expertise.

You use your competitors' websites as a yardstick for how yours should be built.